Trusted product, better brand.

A couple came to us having just acquired Flexfire LEDs, a company that had spent over a decade becoming one of the most trusted names in architectural lighting. They have products in the Smithsonian, Disney Imagineering, Apple, and thousands of homes in between.

The product was world-class but the brand hadn't caught up.
They needed a brand evolution.

Commit partnered with the new owners to build a refreshed and modern identity. One that honored fifteen years of earned credibility while signaling a confident new chapter.