THE BIG IDEA
The future is young.
A powerful multi-stakeholder network taking on youth unemployment, globally.
A Global Network for Opportunity Youth
The Global Opportunity Youth Network (GOYN) is a multi-stakeholder initiative created to combat a growing global youth unemployment crisis. COMMIT worked with GOYN’s network of partners including The Aspen Institute, Accenture, Prudential, and the Global Development Incubator in a Your Big Week to create a flexible, multi-language brand identity system. To ensure the brand would work for the initiative’s growing number of collaboratives around the world, COMMIT conducted a survey to identify a brand name and design that resonated with all stakeholders and worked in all languages and cultures. The Global Opportunity Youth Network is now rolling out across six collaboratives around the world, and the visual system includes a structure where collaboratives can choose brand colors and adapt to their culture and language as needed.
What we did:
Naming + tagline
Brand identity design: logo, colors, typography
Design system for collaborative network in seven countries and counting
Multi-stakeholder facilitation
Dynamic survey
“They are great listeners and crafted a vibrant visual identity that is globally consistent while providing flexibility to meet the needs of our community partners located around the world.”