THE BIG IDEA
1M jobs at nexus of tech + tourism.
A brand for the most essential work: creating jobs for women and youth.
A brand for the most essential work: creating jobs for women and youth.
Beta is a jobs-creating project that disrupts the slow-moving nonprofit model. We created a series of global hackathon-like events called Beta Builds, where vital tech-disruptive partners gather across sectors to problem-solve together in real time. We ideated the key components of this process: corporate partnerships, a fellowship program, and the active presence of the local, job-seeking women and youth. The brand brings in the elements of a sudden brainstorm—the note jotted on a napkin, dry-erase marker, and fun touches of digital code—to cultivate an environment of trial and error, where innovation is born.
What we did:
Naming + tagline
Brand strategy + positioning
Global event series design + collateral creation
Partnership program design
Brand identity design: logo, fonts, colors, graphic style
Illustration
Copywriting
Website
“I really enjoyed working with Hallie and the COMMIT team. It was amazing how they cracked my case and guided me through the process. They addressed all of my ideas and questions with professionalism and expertise, and created such a great brand. I am really happy with the results!”