THE BIG SHIFT
Our greatest technology?
Humanity.
A coach names and goes after an unserved market: human investment hubs.
Taking a stand by defining a new target market.
Carmen Morcos was looking to stand out in the saturated coaching market where executive coaching meets health and wellness. Instead of trying to create unique messaging to describe the same old service, we defined a new target. Carmen is now the only coach who partners with “Human Investment Hubs” – entities that invest in Human Technology. Defining this target is not necessarily overt in her brand yet this strategy naturally led us into into a new space of authentic messaging and visuals that differentiate Carmen’s practice.
What we did:
Naming + tagline
Brand strategy + positioning
Developed productized services with a lead product and pricing
Codified methodology + created repeatable processes
Brand identity design: logo, colors, fonts, graphic style
Custom illustration + animation
Editorial photography
Copywriting
Squarespace website
“I am so grateful to COMMIT for the rebrand of my coaching practice. Their creativity blew me away. They were able to capture in words, images, aesthetics, the essence of who I am and what I’m trying to do in this world. My brand is very unique and engaging, and helps me attract business in a way I never could have imagined. I get endless compliments on my website, business cards, brochures, and presentations. Thank you, COMMIT!”