THE BIG IDEA
Narrow down to level up.
Leveraging location with a tight offering: Smart English-language content for Israeli startups.
The right place and the right offering.
In the landscape of the Israeli tech sector, Erin Shoshana is uniquely positioned to offer English-language content to bolster the global reach of startups. We honed in on this positioning and crafted a brand that highlights Erin’s backstory as an American transplant. This personal touch balances a fresh, tech-forward brand, giving Erin a reputable, small-agency presence. Now equipped with productized services, she has an upleveled foundation on which to build and deepen client relationships.
What we did:
Naming + tagline
Brand strategy + positioning
Developed productized services with a lead product and pricing
Codified methodology + created repeatable processes
Brand identity design
Portrait photography + photo research
Copywriting
Squarespace website
“The COMMIT team helped me to clarify my business messaging, offerings, and create a killer website that both garners attention and conveys a high level of professionalism. Their team was instrumental in giving my business a much-needed push and I have absolutely seen an increase in my work as a result of their website design and copywriting services. Though perhaps the best part of working with Hallie and her team was their enthusiasm and total focus on helping me take the steps needed to succeed. They made me feel supported and encouraged throughout the my ‘big day.’ Thank you so much!”