THE BIG IDEA
Childhood trauma is repairable.
An established nonprofit doing crucial work gets branded and ready to fundraise and scale.
Abuse changes the developing brain. Simple practices can change it again.
We helped Reach Within get fundraising-ready with a new modern look and feel, unique photography, and messaging that brings legitimacy to the long-established organization. Their science-based proven methodology needed a bold, straightforward brand to fundraise and scale.
What we did:
Brand strategy + positioning
Naming + tagline
Offerings development
Brand identity design: logo, fonts, colors, graphic style
Website
Copywriting
Suite of branded document templates / stationery / social platform assets
Documentary photography of programs
Brand video
“When I signed up with COMMIT to create a new brand for my nonprofit, Reach Within, I thought we would focus primarily on the look and feel of our website and graphics. I was wrong! Also, I was hesitant to spend money on something that I thought our own staff could figure out but again I was so wrong!
I engaged with COMMIT’s team of Hallie, Evan, and Maya and embarked on an intensive and immersive journey into the history of our work, the intention of our work, our successes and failures, our vision for the future, our dreams, our frustrations, our community, our driving forces… in short, every element of the organization. I was amazed at how quickly the team was able to capture everything I relayed to them- in words and in graphics. Everything was consolidated and presented in a beautiful and seamless manner and every cent spent on their talent has paid dividends for Reach Within. COMMIT is a little band of geniuses!”