THE BIG IDEA
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Súper.
From a dream in our client’s head to a fully branded product line–in one week.
Building the first superfood company at the source: Peru.
Juan Pablo Torres Paz had a big vision: to start the only superfoods company founded in Peru, by a Peruvian founder. With funding rounds just around the corner, he needed to have a full brand with visuals and packaging at the ready, and quick. Juan Pablo teamed up with COMMIT to create a unique brand centered around delicious, nutritional foods with an authentic tie to the beautiful mountains of Peru. This partnership allowed Súper to secure funding with a comprehensive brand strategy already in place.
What we did:
Naming + tagline for company and products
Brand strategy + positioning
Brand identity design: logo, colors, fonts, graphic style
Animated illustration
Packaging design
Copywriting
Branded apparel
“In my search of the best people to work with in my first entrepreneur experience, a good friend of mine in the University of Cambridge recommended me to talk with Hallie. After our first talk, I did not hesitate in sign up!
The experience of working with Hallie and her team was very productive and eye opening. They fully understood the idea from the very beginning and transformed my vision into an amazing brand. The design process was well structured, their experience and global insights were a big plus to create a champion strategy for me (they even knew my hometown Peru!)
I am very happy with the results, specially now that the strategy is generating results. I am confident that I have solid ground to keep moving forward. Thank you COMMIT!”