THE BIG IDEA
Black Governance Matters.
Building a platform for high-level advocacy.
Increase Black board seats by 50% over the next 5 years
Tracy R. Porter is committed to diverse leadership, which only becomes a reality when companies and leaders put their board seats where their mouth is. The Blacks on Corporate Boards Committee houses some of the world’s greatest Black talent across numerous industries, primed for board service. This great talent has always existed, and yet Black board seats have remained at a dizzying low number. Corporations must make different and better decisions, consistently, for any meaningful change to occur. We have co-created a past that disavows Black leadership; let's co-create a future that honors it.
What we did:
Brand strategy + positioning
Tagline
Brand identity design: logo, fonts, colors, graphic style
Copywriting
Website
Headshot photography
Suite of branded document templates / stationery / social platform assets
Board bio + resume writing and design
LinkedIn refresh
Wikipedia upgrade