THE BIG IDEA
You’re perfect. Let’s start your fund.
A brand and website that speaks to an important niche: people of color and women becoming investors.
A running start into investment readiness for women and people of color.
Vonetta Young started VY Advisors to offer women and people of color the space to know that they are sufficient in an industry that tells them otherwise. By advising them in the creation of a strong strategic map and memorable messaging, Vonetta helps give them a running start in the race to raise their first private equity, venture capital, or real estate fund. COMMIT partnered with Vonetta for a virtual Your Big Day to identify her audience, package her offerings, and create a brand that could help push her firm to the next level.
What we did:
Brand strategy + positioning
Brand identity
Offerings strategy + development
Copywriting
Suite of collateral
Social media assets
Website
“The COMMIT team was a godsend! They created a brand that authentically expresses my values, and most importantly, they helped shape my offerings and messaging in a way that made me feel instantly more confident; so much so, my client pointed it out in our next meeting.”